There’s a problem with your showroom remodel…

ROI on Saturdays…

Football will soon be in full-swing, and I’ll admit that I can’t wait. College football especially. I love the excitement of a new season, the enthusiasm of the fans, and the game itself.

How would you feel if on a sunny Saturday afternoon went to see your team play and after paying $200 for your ticket, $40 to park, and $9 for a soda, you hear over the loudspeaker, “today’s game will be 2 quarters only – the second half has been cancelled”. You’d likely want your money back.

Showroom ROI

In the contract furniture world, manufacturers and dealers consistently update their showrooms. Some updates are minor, others are a complete top-to-bottom renovations.

The average industry spend (according to a few friends in the business) on a showroom renovation is around $30 per square foot. That $450,000 for 15,000 square foot showroom, and yet, the investment is only halfway there – it’s like quitting at halftime. Even if the space is fabulous with everything an end-user or designer would want to see, you’re only paying attention to half of the equation and leaving your investment in jeopardy.

Complete the ROI Equation

I’ll bet that if you’re like most dealers or manufacturers, when you upgraded your space, you didn’t spend any time or money on the people who will make it come to life. If you did, it was on product knowledge which is important, but doesn’t win the customer over.

I believe “people buy from people” and since customers are people, you’re not in the furniture business but instead are in the PEOPLE business. HOW you host the customer in your showroom has a greater impact to their decision than the furniture. Want some good news? You have access to a professional coach!

AlwaysShow is a new program developed by AlwaysStrategic exclusively for the contract furniture industry. AlwaysShow fills the missing “people” gap so that you:

AlwaysShow: Your professionalism

AlwaysShow: Your authentic intent

AlwaysShow: Your unique culture

AlwaysShow: Your focus on the customer experience

AlwaysShow: The best way to differentiate when it matters most – in front of the buyer!

Contact us to learn more about how we customize this program to your specific showroom and team! www.alwaysstrategic.com rob@alwaysstrategic.com